Translated from the Latin, it means, “the thing speaks for itself.”

The classic legal example is, a guy goes into the hospital for stomach surgery, first surgery ever, and while he is in recovery afterwards, he finds that he has more pain than he had before, and notices a strange protrusion from his belly.

So they open him up again, and they find a surgical scalpel stuck in his stomach. That’s what caused the increased pain.

Can the patient prove that the doctor who did his first surgery was at fault for leaving the scalpel in his belly, and was negligent?

Of course he can – how else would a scalpel have gotten in there?

Lobby at the Hutton Hotel, Nashville, TN

I thought of this concept in connection with two of our client hotels, the Hutton in Nashville, and the St. Ermin’s in London.

In the past week, we have had journalists from international style publications stay at the hotels, both as part of independent visits that had nothing to do with the hotels themselves – we were just “putting them up.”

But on each occasion, without prompting from MFC PR, the journalists found the properties so compelling, so nicely done and intriguing, that they came back and gave us story ideas, which they are writing about.

Res ipsa loquitor – the thing speaks for itself.

More about these hotels can be found at www.huttonhotel.com, and www.sterminshotel.co.uk.