Case Study: Thayer Ventures

Creating Thought Leadership and share of voice for innovators.

Michael Frenkel serves as Marketing Partner at Thayer Ventures and has counseled and provided strategic Go to Market counseling for more than a dozen of its portfolio companies and peers in the space – including Duetto, Adara, TripBAM, ALICE and Siteminder.

For Duetto, MFC PR orchestrated a bottoms up business development, strategic marketing and public visibility campaign that set the standards for start up companies across hospitality – and quickly made the company a “household name” among investors, brands and other key constituencies.